In the past, finding brands advocating sustainability, was not necessarily an easy task. After all, it takes a lot of commitment and energy to ask questions about your intended purchases. Yet these days, more and more brands are taking the big leap and giving consumers what they want......ethical fashion. In fact, some may surprise you. So if you're someone who's added ethical shopping to your resolutions list, check out these 3 brands taking the leap for sustainable clothing.
Some of you may think of H & M as a fast-fashion brand complete with trendy, expendable merchandise. What you may not know, is that since its first eco-friendly collection two years ago, H & M has been taking giant steps towards sustainable clothing. Besides encouraging the use of organic materials, H&M is making efforts to improve labor conditions by better regulating its suppliers in Asia and Europe.
This iconic American brand is one of the earliest to institute labor and environmental guidelines for its suppliers. Besides creating lasting merchandise, Levi’s has made efforts in sustainability by consolidating water and reducing waste during the denim-making process.
Not many luxury brands make it a priority when it comes to finding alternatives for materials such as leather, but animal rights advocate Stella McCartney certainly does. Currently, Stella McCartney is offering a line of shoes with biodegradable soles and has launched the “Clean by Design” program. If that’s not enough, renewable energy powers all of its stores in the U.K. with plans of implementing eco-friendly practices to its stores worldwide.